Showshul Advertising & Marketing Policy

By utilizing any of Showshul’s advertising services, you agree to this policy and our Terms of Use. Please note that this Advertising & Marketing Policy may change over time, as per the terms outlined in Showshul’s Terms of Use. Your continued use of Showshul’s services implies your acceptance of these changes. 

1. Showshul Ads Overview: 

Sellers can boost their visibility on Showshul’s platforms by purchasing Showshul Ads through the Seller360 in Ads Manager. Showshul Ads showcase a seller’s listings or shops prominently on Showshul’s websites and mobile apps. These ads appear in various locations, including users’ search results, based on four main ranking factors: search relevance, listing quality (ensuring compliance with Showshul’s policies), bids or budgeted amounts, and, for some listings, the likelihood of views or sales. Sellers have the option to promote selected or all of their listings or shops through Showshul Ads. 

Showshul’s Targeted Offers tool allows sellers to offer coupons to specific audiences who have interacted with their shop. 

2. Purchasing Showshul Ads: 

A. Showshul Ads Auction System

• Showshul Ads operate on an auction-based system for ad space. 
• Sellers set a daily budget, and Showshul enters bids on their behalf for ad space. 
• The bid is the maximum amount a seller will be charged if a buyer clicks on their Showshul Ad. 
• Bids are calculated based on seller-provided information (daily budget, selected listings) and other factors like search relevance and listing quality. 

B. Cost-Per-Click (CPC) Basis

• Showshul Ads fees are charged on a cost-per-click basis. 
• Sellers are charged only when a buyer clicks on their ad, not just when the ad is displayed. 
• Sellers are responsible for paying for any clicks their ad receives. 

C. Budget Management

• Sellers can set a daily budget, which cannot exceed a predetermined minimum set by Showshul. 
• Sellers will not be charged more than their maximum budget on a daily basis. 
• The bid management system uses “auto-bidding” to determine bid prices, ensuring a positive return on ad spends within the specified budget.  

• Sellers may set a maximum cost per click that the auto-bidding system will not surpass if the product permits.  

D. Pausing Ads and Charges

• Sellers have the option to pause their ad campaigns at any time. 
• However, sellers are responsible for any charges incurred prior to pausing their campaign. 
• Showshul does not provide refunds for charges related to clicked ads. 

E. Payment and Visibility 

• Ad costs are visible in the seller’s payment account on Seller360, usually within 24 hours of incurring the fee. 
• All bids and charges are made in Great Britain Pound (GBP) 

3. Setting a Showshul Ads Budget: 

• It’s important for sellers to understand that Showshul does not guarantee sales or store visibility through Showshul Ads. 
• Showshul Ads enhance visibility, but the success of listings depends on market dynamics. 
• By using Showshul’s advertising services, sellers acknowledge and agree to these terms, understanding the auction-based nature of Showshul Ads, the cost structure, budget management, and the absence of guarantees regarding sales or visibility. 
• Showshul reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of major changes. 
• Showshul has the authority to automate parts or all of its advertising services. This includes combining bids across various parameters such as listings, regions, keywords, ad formats, and marketing channels. Sellers grant Showshul permission to automate these services, even if it involves replacing the parameters they have set. 
• In the event of changes to advertising services, Showshul can transfer sellers’ bids, budgets, and campaigns to new programs to the extent possible. Sellers will be notified before any such transfer takes place. 
• Sellers may have the opportunity to participate in beta tests of Showshul’s and third-party advertising services. These beta services are subject to separate terms provided to sellers as part of their participation in the program, in addition to the general Showshul policies. 

Sellers are advised to thoroughly understand and comply with these terms and disclaimers while utilizing Showshul’s advertising and promotional services. It’s crucial to acknowledge the potential for changes and to adhere to relevant policies and regulations.